Estudios de la Economía

[André Vereta-Nahoum avisa de este llamado a contribuir al número especial en Consumption Markets & Culture que edita junto a Christian Frankel]

Special Issue: Multiple Markets Call for Papers. Manuscript deadline: September 30^th, 2021. Special issue Editors: Christian Frankel (Department of Organization, Copenhagen Business School) & André Vereta-Nahoum (Department of Sociology, University of Sao Paulo).

In some situations, more than one market can be found at the same time and in the same space. In such situations, one market is often not easily distinguished from other markets. What at first may seem like one market may show in fact to be multiple markets. Buying an ice cream, for example, can simultaneously be part of an ice cream market as well as part of a snack market (Loasby, 1999, p. 111). Also, when the market identified by a competition authority in a decision on antitrust differs from the market identified by the firms involved (Onto, 2014), we may be pointed to a multiple market situation. Moreover, marketplaces located geographically in one place, such as The Night Market, in Sao Paulo, sometimes show to be a simultaneity of multiple market settings with different boundaries defined by its actors (Vereta-Nahoum, 2019). Indeed, there are reasons to believe that such simultaneity of market contexts amid exchange interactions is a relatively common situation. Actors and analysts construe “markets” in multiple different ways, and sometimes do not even recognize a crowd exchanging things as a market.

Market orthodoxy and abstract models of markets have been countered in market studies with attention to individual markets and individual instances of marketization. They have probed specific market systems dynamics (Giesler & Fischer, 2017), the design of digitalized markets (Hagberg & Kjellberg, 2020), how markets are made (Geiger, Kjellberg, & Spencer, 2012), how areas of social life are marketized (Zelizer, 1979), and how markets are agenced (Cochoy, Trompette, & Araujo, 2016). But multiple markets challenge the focus on individual, well-defined markets, central to CMC as well as to market studies more generally.

Are multiple markets common to such an extent that most markets can be conceived, at the same time, as instances of multiple markets? Are established concepts helpful for understanding multiple markets, and what conceptual developments are called for to better understand multiple markets?

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