Ediciones UAH acaba de publicar el libro Tecnopolíticas: aproximaciones a los estudios de ciencia, tecnología y sociedad en Chile editado por Alejandro Espinosa-Rada, Francisca Ortiz y Nicolás Sanhueza.
El volumen es una selección de estudios que usan herramientas de los ‘estudios sociales de las ciencias’ para el análisis de diferentes asuntos en Chile. Además de los editores, autores en el libro son: Sebastián Ureta, Juan Felipe Espinosa-Cristiá, José Ossandón, Tomás Ariztía, Gloria Baigorrotegui, Ignacio Farías, Martín Tironi, Fernando Valenzuela, Claudio Ramos Zincke, Jorge Castillo-Sepúlveda y Manuel Tironi. El índice y la introducción están disponibles acá. ¡Felicitaciones a Alejandro, Francisca y Nicolás!
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[Nuevo artículo de Tomás Ariztía en Journal of Cultural Economy, ‘Consumer databases as practical accomplishments: the making of digital objects in three movements’]
‘Consumer databases as practical accomplishments: the making of digital objects in three movements’
Tomas Ariztia
Abstract
This paper aims to reflect on some key issues linked to the production of digital objects in business settings. In doing so, it problematizes current social science scholarship, which emphasizes the analysis of digital data and analytics, and reinforces the magnitude of its consequences and ‘data power’. The paper proposes making three corrective ‘movements’ that might enrich our approaches to how databases and analytics are assembled in business settings. The first movement involves the problem of ethnographic access to data-making practices. We propose taking seriously the issue of fabricating an ethnographic encounter where the process of making digital objects is exposed. The second movement concerns the visibility and the type of politics taking place in data practices. We argue for the need to displace attention from data impacts and results to the myriad of mundane practices and devices through which these objects are assembled. The third movement we suggest requires a focus on examining error and failure as key aspects of the manufacturing of consumer databases. Each of these movements is illustrated by ethnographic vignettes from a 9-month ethnographic experiment that involved participating in the first stages of the manufacturing of an online financial retail company’s consumer database. Continue reading →
[Routledge acaba de publicar un nuevo libro – Markets and the Arts of Attachment, editado por Franck Cochoy, Joe Deville, Liz McFall – de posible interés para los lectores de este blog]
Markets and the Arts of Attachment, edited by Franck Cochoy, Joe Deville, Liz McFall
Table of Contents
Introduction: Markets and the Arts of Attachment, (Liz McFall, Franck Cochoy, Joe Deville)
- From Social Ties to Socio-Economic Attachments: A Matter of Selection and Collection, (Franck Cochoy)
- Manufacturing the Consumer’s Truth: The Uses of Consumer Research in Advertising Inquiry, (Tomas Ariztia)
- Marketing and the Domestication of Social Media, (Kevin Mellet)
- Interfacing Attachments: The Multivalence of Brands, (Carolin Gerlitz)
- You are a Star Customer, Please Hold the Line…’: CRM and the Socio-Technical Inscriptions of Market Attachment, (Alexandre Mallard)
- The Market will Have you: The Arts of Market Attachment in a Digital Economy, (Liz McFall and Joe Deville)
- ‘My Story has no Strings Attached’: Credit Cards, Market Devices and a Stone Guest, (José Ossandón)
- From Market Relations to Romantic Ties: The Tests of Internet Dating, (Emmanuel Kessous)
- Acquiring Associations: On the Unexpected Social Consequences of Possessive Relations, (Hans Kjellberg)
Afterword: The Devices of Attachment, (Michel Callon)
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By joseossandon
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Posted in Nuevas Publicaciones
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Also tagged Attachment, Callon, Cochoy, CRM, Deville, dispositivo/device, Gerlitz, Kessous, Kjellberg, Mallard, McFall, Mellet, Mercados, STS, Tarjetas
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The Centre for the Study of Business Markets (CSBM) is pleased to announce a 2-year, 75% position linked to the research project “Market values? Valuation and price formation in markets for in-patient pharmaceutical treatments”. The project is funded by the Bank of Sweden Tercentennial Fund and jointly run by Professor Hans Kjellberg, Department of Marketing and Strategy, Stockholm School of Economics (SSE) and Associate Professor Ebba Sjögren, Department of Accounting, SSE. Continue reading →
Call for papers, Workshop Provoking business: the experimental condition of marketing, management, Escuela de Sociología, Universidad Diego Portales, Santiago, Chile, 19 April 2016. Invited participants: Fabian Muniesa (Centre de Sociologie de l’Innovation, Mines ParisTech, France) & Catherine Grandclément (Researcher at EDF R&D – Science and Technology Studies & Social Studies of Markets, France). Organizer: Tomas Ariztia (Escuela de Sociología, Universidad Diego Portales). We invite interested researchers to submit a short abstract of their proposed case before January 29 to tomas.ariztia@udp.cl. Continue reading →
En este post presento brevemente los fundamentos conceptuales de un proyecto de investigación (Fondecyt) el cual estoy comenzando este año. El objetivo del post, además de la difusión, es abrir mi algunos elementos de la propuesta al examen crítico y sugerencias de los lectores.
En previos proyectos de investigación sobre el marketing inmobiliario y el mundo de las agencias de publicidad un tema recurrente de mi trabajo de campo fue la centralidad que toman ciertas descripciones “objetivas” y legítimas del consumidor durante los procesos de produccion de bienes y campañas publicitarias. En muchos casos, este tipo de descripciones aparecían como objetos externos a las operaciones prácticas de los expertos de las organizaciones estudiadas, en buena parte dado que se trata de estudios contratados y/o realizados por otras organizaciones. Me pareció interesante, en este contexto, volver a un momento anterior en el análisis de las operaciones del marketing y centrarme en explorar las prácticas y dispositivos que producen conocimiento sobre consumidores en los mercados. Este proyecto de hecho, se propone concretamente estudiar empíricamente la producción de conocimiento sobre consumidores en tres áreas del marketing, a saber: a) los estudios de mercado; b) El marketing relacional en base al uso de grandes bases de datos (BigData); y c) los espacios y prácticas de experimentación asociado a la innovación y el “design thinking”.
El interés por estudiar este tipo de prácticas conecta directamente la renovada atención de la sociología económica y los estudios del consumo hacia las prácticas, dispositivos y significados del marketing. Continue reading →
By tariztia
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Posted in Investigación en Curso
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Also tagged Big data, Boltanski, Consumo, dispositivo/device, estudios de mercado, Grandclément, Innovación, Miller, Mol, Muniesa, Performatividad, Producción de conocimiento, Rose, Stark, Thevenot
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[El nuevo contribuidor de EdlE, Antonio Pedroso, envía la siguiente nota contando de su nuevo libro A construção e a dinâmica do mercado em rede: o caso da Amway do Brasil, publicado por EDUFT en Brasil]
A construção e a dinâmica do mercado em rede: o caso da Amway do Brasil é interessante para dois públicos. Para um público mais prosaico, o livro procura explicar como “funcionam” empresas de marketing de rede como Amway, Herbalife, Avon, Jequiti, etc. Para quem pesquisa (espaço da sociologia econômica e das organizações, além de administração, marketing, etc.), ele procura demonstrar que tais empresas têm uma característica que as tornam equivalentes: têm um mercado em rede, ou seja, vendem seus produtos via miríades de indivíduos conectadas que são distribuidores e consumidores fiéis (consultores ou empresários independentes, na linguagem autóctone). Desde Durkheim, sabemos que lógicas utilitaristas não explicam a dinâmica das organizações e, menos ainda, a sobrevida dos vínculos sociais. Continue reading →
Nueva publicación de Tomás Ariztía en The Sociological Review: ‘Housing markets performing class: middle-class cultures and market professionals in Chile’. Continue reading →
[Como parte de nuestra colaboración inter-redes publicamos este post invitado de Liz McFall conjuntamente con Charisma-Network. La nota es en inglés pero, como siempre, comentarios en español y portugués son muy bienvenidos]
Valparaiso in Chile, where Joe Deville and I were taken by Charisma folk Tomas Ariztía and José Ossandón in the summer of 2012, is built around an amphitheatre looking towards the Pacific Ocean and north towards the neighbouring hills. It is a city constantly growing towards higher land.
The urban fabric … adapting to the slopes, generates its own language: one on top of another, the buildings position themselves to ensure command over the view, the sun, and proper ventilation. The volumes climb, rotate, or hang from streets that draw any degree of horizontal elevation, or on a slope, and take over the hillsides, the banks, or the encounter of the hills with the plain.
This geo-architecture makes for some challenging market encounters since sharp corners and steep rises constantly fracture lines of sight (as you can’t quite see in the photo). Valparaiso endures as a city with a mercantile imagination to match its history but the adaptive ingenuity of this device still fascinated me. Continue reading →
Estudios de la Economía 